WEEZER.COM GIFT ICONS (2010)
In 2010 I created about 60 weezer “icons” for the then-current design of weezer.com, which allowed users to buy credits, which could be redeemed for digital “gifts” which were tiny icons.
Initially the site had generic clip art icons, so I pitched Karl Koch the idea of creating custom icons which would be tiny visual inside jokes for weezer fans based on weezer song titles, lyrics, references to music videos, and other weezer "lore."
I think a bunch of these never got used (also I don't know how many weezer fans ended up using this feature of the site), but these gift icons and the ideas behind them have been reused many times over the years in some of my other weezer projects, primarily the Memories Tour Posters which happened later on in 2010.